Last Updated on December 12, 2018 by Kuldeep Bisht
Is lack of traffic to your new website troubling you?
Luckily, there are a number of things that you can implement to get targeted traffic on your newly launched websites.
Today, I will tell you my secret process and top actionable strategies that can bring 300% organic traffic (and more!) to your website.
Google’s top rank is yours if you can implement the following traffic generating tips.
Here we go…
- #1. Optimize your Website for SEO
- #2. Direct your Attention Towards Long-tail Keyword
- #3. Is your Website Responsive?
- #4. Your Website Need to be Fast
- #5. Make Use of the Various Social Media Platforms
- #6. Offer Incentives to Tempt People to Become a Part of your Email List
- #7. Spice Up your Content with Visual Media
- #8. Engage your Target Audience with Intriguing Questions
- #9. Invest Time and Effort in Coming Up with a “Hook”
- #10. Paid Search, Social Media Advertising and Search Engine Advertising
- #11. Connect with People through Podcasts
- #12. Go live on Facebook and Instagram
#1. Optimize your Website for SEO
If you’re the person who thought SEO is dead, think again. Optimizing your website for search engines is still a worthwhile and valuable practice, and this will fetch you huge organic web traffic.
While optimizing, remember to optimize your entire website and not just the homepage.
Because a customer who does not know you, will not be specifically searching for your brand name. Potential customers will be searching for products or services offered by you and if you rank high up on the SERPs, you are in luck.
The best way to ensure that your brand name pops up in the search results is through optimization of each page of your site. While you’re at it, make sure that each page has a relevant Meta description and the content is in line with the title of the page so that when customers click on the page, they get exactly what they are looking for.
The first step to site optimization is keyword research. This is important because you need to know what your audience is looking for online and what they’re actually searching on Search Engines. Then, build your content around the keyword you’ve chosen. Make sure you build content that is very useful for your target audiences.
For finding relevant keywords for your business, you can take help of free keyword research tool from this list.
As a part of your SEO strategy, you must also try building links on other sites.
But, wait. Not just any website!
You need to conduct a thorough research and find websites that are relevant to your business or product offerings. Once you have found such sites, reach out to them and try convincing them if they would like to publish your content on their site, along with a link back to your website.
#2. Direct your Attention Towards Long-tail Keyword
This also comes under SEO, but it requires special mention. The trend of focusing on single keywords is long gone and that will no longer bring you desirable results.
Try using the long-tail keywords (or I call them key phrases). You need to make sure that all your content and posts include terms and phrases that are related and relevant to your topic.
At present, long-tail keywords send relevant traffic form a majority of web searches and if you are not targeting them, you are basically missing out on a chunk of website traffic that could be driven to your website.
Also, the best benefit of using a long tail keyword is less competition and they rank fast.
#3. Is your Website Responsive?
Now a majority of internet users from mobiles and tablets. Today, just by having a desktop-optimized website is not enough. You need to have a site that is responsive and can be operated easily from any devices.
This is because your target audience is mostly searching for information using their mobile phones. With your website responsiveness across all handheld devices, you can be rest assured of getting more relevant traffic.
So, make sure your website is working fine on all screen sized devices.
#4. Your Website Need to be Fast
Do you like waiting? Neither does your audience!
Yes, If your site is going to take a really long time to load, the bounce rate is going to be sky high. So, ensure that the loading time of your website is faster. Also, use this free SEO tool list to check your website speed and how you can improve your website speed.
#5. Make Use of the Various Social Media Platforms
When it comes to taking your business social, there is really no right or wrong social media platform for any business. Each platform has its own set of audience.
For instance, if you are running a B2B website or you are looking for employees, the best platform for you would be LinkedIn. Another platform that can help you spread B2B information and connect with industry influencers is Twitter. But, if you want to interact with your audience and connect with them, Facebook can be a particularly valuable tool. Facebook’s significant user base can help to take your brand beyond your immediate target audience.
Considering your niche, audience and your products and services will help you determine the right social media platform for your brand and business.
As a pro tip, try not to go overboard. Initially, post in only one or two social media platforms. Also, do not only concentrate on promoting your business. Sometimes share interesting content to just engage the audience.
#6. Offer Incentives to Tempt People to Become a Part of your Email List
Unless you offer something tempting, you cannot expect people to just randomly give out their name, contact information, and email address. You need to offer your target audience with some kind of incentive.
It can be an offer of the discount, informative white paper, a compelling e-book and so on. It doesn’t matter what you offer, just use the words “complementary” and “free”.
Now that you managed to tempt people into joining your mailing list, it is time to keep them interested. So, always make sure that the content you share via emails are always engaging and have something of interest for your subscribed audience.
#7. Spice Up your Content with Visual Media
Did you know that human beings respond to visual imagery better?
It’s obvious, isn’t it? You can write about a cheese hamburger in all the flowery language in your vocabulary and yet, a picture will make the viewer hungrier than merely reading about it.
So, simply add visual media into the content that you are planning to post. Make sure that the image is relevant to what you have written about. And do not limit yourself to just images; you can include videos, photographs, and infographics, as well.
Just try to use engage your audience with relevant and attractive visual media but make sure your images are not violating copyright laws.
#8. Engage your Target Audience with Intriguing Questions
Very few people can actually resist interesting questions. Don’t you find the quizzes, puzzles, and polls on Facebook quite fascinating?
You can also introduce something like that on your website or on the branded social platforms that you use. And no, you don’t have to brush up on pop culture or general knowledge. You can make exciting quizzes and polls based on your products and services. In between the quizzes, you can also ask your audience what they think about your brand and the products offered. This way, you will be able to collect the data you need to improve your content marketing strategy and advertising approach.
[alert-note]Also Read: Promote on Facebook Like a Pro [/alert-note]
[alert-note]Also Read: Guide to Promote on Twitter [/alert-note]
#9. Invest Time and Effort in Coming Up with a “Hook”
Whether it is your website or you are creating a Facebook marketing campaign, make sure that you create an irresistible design to keep your target audience hooked.
The hook can be in the form of a claim, a shocking revelation or an interesting theory and it can be placed on the home page, blog post or social media posts.
Your content must definitely be important, but here, the key role is played by the headline. You need to think of a killer headline that will tempt people to know more, to click and even ask others to read. Do invest in brainstorming sessions because the headline has to be simply amazing.
#10. Paid Search, Social Media Advertising and Search Engine Advertising
Organic search is definitely valuable, but you don’t just want organic traffic, do you? You want traffic that you can convert into sales. For that, you have to invest a little more and focus on paid advertising.
With all your SEO and social media efforts, you need to also invest in paid social media promotions, PPC and paid advertisements. This way, you have a chance of reaching out to more audience that what you are currently able to engage. Not only will your traffic increase, but conversions will improve, along with your search engine rankings.
#11. Connect with People through Podcasts
If you are running a business, you are sure to have expertise in your field and that you can share with people through podcasts. Initially, it might seem that you are the only one talking and nobody is listening, but as you share it on various social media channels and spread awareness, this is a surefire way to drive more traffic to your website.
As you notice that your audience is enjoying your podcasts, you can invite people to talk as well who have a huge social media following.
#12. Go live on Facebook and Instagram
Consumers are always interested to know more about the brands that they are associating with. You can capitalize on this interest to drive traffic to your website.
Facebook and Instagram offer this new feature called “live” through which you can post live videos to keep your audience engaged. The video may be related to showing the production process of your products, an exclusive sneak peeks of the product launch and so on. It may also be a light moment, such as celebrating an employee’s birthday and so on.
The options are endless, but you have to ensure that it is interesting. It must either give information about your brand, business and product offerings or venture to touch an emotional nerve of the audience. Either way, the live video must be something that your audience will be interested to share.
Also, read more traffic generating blog posts I have written earlier.
If you have got your own tips of increasing traffic to websites, please feel free to share them in comments.