Digital Marketing

How to Create a Sustainable Social Media Content Marketing Plan in 2018

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Do you wish to connect with your target consumers more effectively? If yes, then you need a strategy that will enable you to deliver pertinent social media content on a consistent basis. However, let me tell you that the process of planning a good social media content marketing plan is complicated. Unless you know the associated tips and tricks, it’s tough to succeed in achieving your business goals.

So, without further ado, let’s jump right into the creation of an effective social media content marketing plan for your business.

1 – Study How Your Target Audience Goes from Awareness to Conversion

ecommerce conversion
A good social media content marketing strategy reveals how your target customers transition from awareness to conversion, and allow you to employ that strategy with positive results.

Set a definite target and that’s half the battle won. But to do that you must not rely on age, gender, or any of the usual demographics. Instead, provide an experience that will connect them to you. Building trust involves evaluating your products from the customers’ point of view. Also, focus on providing valuable content in the form of webinars, images, videos, blog posts, and infographics. Utilize tools like ClickMeeting, Piktochart, and Animoto to easily create webinars, infographics, and videos easily. Answer their questions and try to understand how they think.

2 – Understand How Social Media Works to the Advantage of Your Business

Outline your goals clearly. Normally, every business has three potential goals –

  • building a community,
  • boosting engagement, and
  • building brand awareness

And these can be achieved by harnessing the power of social media.

Develop a Community

hootsuite social media marketing tool
Tools like Hootsuite make it simple to monitor private groups on social media sites along with their engagement status and areas of interest.

Build a closed community comprising of customers and your target audience. Nurture your customers, and monitor the growth. A few key things to watch out for include live video engagement, number of members of the group, daily post engagement, and prominent questions within the group. Social network analytics do not have a lot of options when it comes to gauging private groups, so you’ll have to resort to the use of a third-party tool like HootSuite.

Increase Engagement

This lets you build brand perception, trust, and recommendations online. Analyze the engagement measures on a regular basis, and keep tabs on how many community members reach out to you regularly.

Improve Brand Awareness

Brand awareness determines the uniqueness of your business. Dependent on factors like mentions and shares, connections, profile visits, and followers.

Pick the Best Social Network for Engaging Your Audience

Never target random social networks without checking the demographic for each platform. This is possible by using a tool like Quantcast. Conduct research to figure out which social networks are drawing in your target customers. Focus on two major areas – reciprocity and network demographics across platforms. Don’t forget to check out the most popular sites like YouTube, Facebook, Twitter, Snapchat, Instagram, and Pinterest.

Well-Researched Topics for Your Social Media Content

twitter survey content marketing plan
Host surveys on social media sites like Twitter to glean information about the kinds of topics that interest users.

Create content that is unique, relevant, and specific. Make sure it’s not all about your business. The trick is to keep it personal while slipping your products and services effortlessly into your mix to engage your target audience.

  • Use a tool like Feedly to research your industry online easily, and gain inspiration from different pieces of content.
  • Before you start, know the kind of content that audiences wish to consume.
  • Ask them via a questionnaire or poll, if necessary, and use the feedback to your advantage.
  • Create impressive, professional quality questionnaires and track the results using a tool like Google Forms.

Planning Your Content

instagram content marketing
Businesses are using social media platforms like Instagram to market their products successfully through interesting content accompanied by eye-catching images and other media.
  • Once you’ve chosen the subject matter, start writing your blog. Select a title and include suitable keywords.
  • Keywords may include brand names, details of great deals, or some information that posits you as an expert in the industry. If you’re unsure, use a tool like KWFinder for some great ideas.
  • Don’t forget to outline the content of all sections and structure it properly.
  • Use supporting content to improve the quality of your content like live videos, photo montages, screencasts, and animations.

Final Thoughts

The number of social media users is expected to increase to 2.95 billion by 2020. So, in order to capture the attention of these people, you need to ensure your content is different from what the others are offering.

Follow the steps described above to create a social media content marketing plan that not only improves your business’ engagement but helps it grow and thrive.

I write for small businesses and people who want to learn SEO. I share useful resources, tools, and tricks which are helpful to build an online business. Follow my blogging journey and connect with me on social media.

1 Comment

  1. Indeed a very nice post, I like the idea of creating a community with the help of a social media tool. Thanks for sharing this amazing post with us.

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