Last Updated on March 23, 2023 by Kuldeep Bisht
Content marketing trends always keep on changing themselves. So you must have to be aligned with all of these new changes or trends coming into the market. The average web user spends over eight hours a day consuming print and digital media. Let that sink in. In light of this fact, you’d understand why every business wants to understand the secrets and success formulas of content marketing, to make 2022 count for them.
Content is an important thing in digital marketing or online marketing. Almost every business is paying attention to creating high-quality content for their website, blog, Youtube channel, Social sites, or Podcasts. But when it comes to content marketing, then it becomes difficult for some small businesses in the Market.
Sadly, that’s just one side of the coin; content marketing is not as easy as 1-2-3. Consumers no longer have tolerance for clutter – they use DVRs to skip commercials, customize the content on their social media news feed, and install ad-blockers to access websites without any pesky ads popping up now and then.
So, what are you going to do in a situation like this?
Well, for starters, you’ve got to find ways to avoid being ignored, and the first step in this process is the production of highly valuable content that your target audiences want to see and read. This is what content marketing’s all about – communicating with your audience and sharing information that will raise audience interest levels and facilitate brand awareness. But, you probably understand this by now.
Don’t worry if you don’t know about the content marketing trends that will change the whole market in 2021. We are here with the major trends that will impact content marketing, online marketing, and almost every other aspect of digital marketing. If your business is still not online, then you are on the wrong track, and you must start promoting your business online via various marketing techniques.
But why is 2021 going to be a landmark year for content marketing you ask? The answer – new industry trends offer untapped potential for early adopters to leverage.
- Content Marketing Importance in 2023
- #1 Emergence of New Video Content Formats
- #2 Apps: From Native to Mobile Web
- #3 Get Ready for Big Content – It’s Even Bigger Now
- #4 Rise of Native Advertising
- #5 Content Is Always The King
- #6 Solution Centric Content
- #7 User Experience Is Important
- #8 More Visual Content
- #9 AI Will Empower Content
- #10 User-Generated Content
- #11 SEO & Authority Backlinks
- #12 – Interactive Content Makes All the Difference
Content Marketing Importance in 2023
Think about it – the concept of content marketing has been around for quite some time now. Many businesses have become aware of its advantages by now. But if everybody starts adopting “great” content marketing techniques, the uniqueness is gone! After a while, you all start churning out generic content and flinging it at your customers in the hope that it sticks. This defeats the entire purpose of content marketing. Hence, the need for any content marketer to understand and tap the new content marketing trends in 2022.
Content marketing so much important for digital marketing campaigns and there are so many reasons behind it? In online marketing, you are not available all the time to convince your customers, leads, or prospects about your products and services. So you need a way to tell the story behind your service and product. And content is the only way to describe your product or service and the story behind it. But when we try to promote the content created by us, we call it content marketing. What if you don’t use content marketing? Then it will be like having products in your store but not selling them that is why content marketing has a lot of importance.
Without further ado, let’s move on to the content marketing trends that will be big in 2022.
#1 Emergence of New Video Content Formats
Videos are poised to dominate the Internet landscape in 2022. You might be thinking as to what’s new about that. After all, doesn’t the addition of a video to your landing page already raise the conversion rate by 80 percent? Yes, that’s all well and good, but a lot has changed, and you have a lot more options now. Though YouTube-hosted videos will still reign supreme, the time has come for newer formats.
Live streaming was always a bit of an outsider. It hung about the periphery and gradually came to be categorized as a niche hobby, something exclusive to a particular industry. Live video, however, went mainstream in 2016, and the results were glorious. Live video sites have registered a gradual uptick in the number of users. The big question is – how do live videos affect content marketing? It could have something to do with the fact that it introduces a human element to the marketing, and encourages more authentic interactions.
YouTube was the go-to video site even a year ago. That might no longer be the case in 2021. People are discovering newer platforms for video discovery and consumption, such as Facebook. This bodes well for brand advertisers, who now enjoy more options when it comes to promoting their videos. Rather than concentrating solely on YouTube though, they’ll have to come up with a cross-platform video promotion tactic.
It’s official – our attention span is officially lower than that of a goldfish. Eight seconds, to be precise. The sudden rise of Vine, Snapchat, and Instagram makes a whole lot more sense now. Short videos of 15 seconds or less are all the rage right now and you need to keep this trend in mind for content marketing, especially when you’re trying to draw younger consumers.
As you can see, these new formats are very different from the regular video types businesses use to market their content. But, these are currently what the user base is going for, and you need to catch up. The sooner you jump aboard this new trend, the easier it will be for you to beat the competition and hook your target audience.
#2 Apps: From Native to Mobile Web
If you followed any content distribution strategies for your business back in 2013, you’d know how crazy the demand to develop apps was back then. However, data shows this trend is slipping fast. The app market has become saturated, and customers are suffering from “app fatigue”. Apart from an essential one, consumers are hesitant to download new applications. They’d rather stick to web browsers.
#3 Get Ready for Big Content – It’s Even Bigger Now
Businesses at one point were happy to produce 500 words of content on a single topic, and get it over with. However, this will never work in the current market scenario! Big content is hot right now, and you’ve got to go the extra mile to enrich your content using different chapters, graphs, sections, and infographics. Since more marketers have begun to focus on the same topics and keywords, for a business to stand out, the written content needs to be a whole lot better than the competition. There are several studies that indicate how longer posts receive more shares and backlinks. This trend should continue in 2022, the only difference being more detailed and longer content.
#4 Rise of Native Advertising
Content marketing and native advertising are intricately linked with one another. Its’ a common practice for brands to run a native advertising campaign, evaluate the outcome, and then implement the changes during content creation. 2022 will see native advertising becoming an even more integral part of content marketing. This shouldn’t come as a surprise considering the performance of native ads is considerably better than traditional display advertisements. There’s no time like the present to invest in native advertising.
#5 Content Is Always The King
It is a very common statement for content marketers and creators. Content is the king always. Yes, content is the king. If you think that the low-quality content can help you promote your brand via amazing content marketing techniques, then you are not on the right track. Content marketing is important but also the quality of the content. So before you start promoting your content, products, or services via any content marketing tactics, you must be aware of the importance of the quality of the content. No matter which year it is, the content will remain the king for all time.
#6 Solution Centric Content
In 2021, more people will try to find solutions to their problems via online platforms. Is your content solution-centric? A few years ago content creators were creating content that was problem-centric. Talking about the problems of the society, community or specific audience will help you get audience reach and engagement. But talking about the solutions of those problems will make you the industry leader in your specific industry.
#7 User Experience Is Important
Don’t you pay attention to the user experience? Do you know that some giant tech companies like Google have publicly announced that the user experience is always important and it will be more important in online marketing? No matter if it is SEO or it is content, the user experience will be the major metric while evaluating any brand or company. So your content must be enhancing the user experience.
#8 More Visual Content
Visual content is going viral faster than any other format of content. There are different types of visual content formats. Some visual content formats are graphical, some are animated and some are live or real-world visual content formats like videos. And we hope that it is not important to tell you the difference between all these content types and their formats. Because before a content creator everybody is a content consumer, and you know very well which content format sells first and which has less engagement than others.
#9 AI Will Empower Content
Artificial intelligence is playing a vital role in the technology sector. Not only online marketing but this new technology is having an impact on almost every segment of the world. If we talk about content marketing then their artificial intelligence is also impacting this sector. So you must pay attention to the software to check AI-powered copies, etc.
#10 User-Generated Content
You have to pay attention to the content that you are creating, but what about content created by users? There will be more user-generated content in 2022 and it will play a very significant role in content marketing. So you must have to pay attention to user-generated content.
#11 SEO & Authority Backlinks
We know that most digital marketers will never include SEO services and backlinks in content marketing. Because they believe that content marketing is a different thing from SEO and backlinks.
But what SEO and backlinks do for you?
They will directly market your content. So they are important in your content marketing strategy. You must have to pay attention to SEO and backlinks. Start getting high-quality backlinks to your website. Because it will perfectly market your content to the right audience. Also, you will get more prospects through search engine optimization so, search engine marketing is also important for content marketing.
#12 – Interactive Content Makes All the Difference
Simply producing big content is not going to be good enough for your business in 2021. To move ahead in the market, you need to cover interactive content. Interactive content like forms, graphs, GIFs regularly outshare and outrank static content, despite the latter being bigger. Interactive content will gain more traction in 2022 as it’s a convenient way for businesses to increase audience engagement and educate them simultaneously. It’s time to step up and employ technology that will allow businesses to easily create interactive content. This is easier said than done, however, as marketing teams don’t have the budget or talent for this. However, a simple solution presents itself in the form of digital tools that serve the same purpose. As interactive content gains more ground in 2022, these tools will predictably become easier to use and cheaper.
Content marketing trends have evolved to keep up with the changing times. As a result, so have the methods used to produce this kind of content and distribute it. Bigger blog posts, native advertising, and video will take over the content industry in 2022.
Businesses will develop new methods that will allow their interactive content to stay in the limelight in crowded markets. You can see how important content marketing is for all of you. You must have to pay attention to content marketing trends waiting for you. The more quickly you turn positively towards these trends, the more you will get benefits out of these trends. We are not forcing you to start working on all of these content marketing trends at all. But you can start working on at least half of them to see better results from your content marketing campaigns.
What do you think of these content marketing trends? Share your thoughts about current trends that will shape 2022.