5 Worst SEO Mistakes Businesses are still doing
SEO is Important, straightforward and challenging at the same time. Search engines keep changing their algorithms frequently. Using old SEO techniques will only take your time without generating favorable results. Black hat SEO might’ve fooled the old systems, but search engines are aggressively moving towards an AI or a more “human-like” model. Avoid these following worst SEO mistakes and improve your online ranking.
#1 – Article Marketing and Copying Digital Content
Article marketing was the primary SEO strategy in the last decade. The idea was to create a piece and after remodeling and minor adjustments submit multiple copies to different websites that allow posting free articles in exchange of backlinks. It used to work wonders for the SEO, but the problem is, that it USED TO.
With the search engine algorithms getting smarter by the day this technique is fading out rapidly. Their models quickly discover spammy and duplicate posts. Duplicate content can dramatically lower your website’s search ranking and results in not indexing your web page.
However, this does not imply that writing for other websites to generate links is not a good idea. As a matter of fact, guest blogging is one of the most effective ways to make a money making blog and a critical area for your SEO. But each of your content must be unique, and your business surrounded by trusted authoritative websites. Some of the elements where you should never duplicate content:
- Product Description
- Syndicated content (comments, quotes)
- URLs- different URLs must point to unique pages
- Blogs/Website content
Use Copyscape to check copies of content. If your content is indeed duplicate, use 301 redirect or “no follow” or “no index” to prevent negative impact on your SEO.
# 2 – Accepting Guest posts without scrutinizing
Many websites feature new writers by publishing niche specific or genre-related content. Most of the times this content doesn’t go through a rigorous quality check before being posted, with the intention of getting “free content” but a very poorly written article can significantly disrupt your SEO efforts. While most of the big blogging sites have predefined standards for accepting posts but if you aim to publish guest articles on your website make sure to list the following guidelines in your standards:
- Limited numbers of links – Most blogging activities are done to improve the SEO and backlinking is its major part. Writers try to stuff the article with unnecessary and irrelevant links which needs to be avoided by limiting the number of links.
- Word count – A fixed word count (500 or 1000 words) will encourage quality articles on your website.
- Quality check– Is the article informative or is it just for promotion? Are there too many grammatical errors? Is the content easy to understand? Are the images high quality?
#3 – Stuffing Keywords
Stuffing pages with keywords or numbers result in a negative user experience and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context. – GOOGLE
Keywords are the terms which make your content discoverable and relate to the user’s search queries. It’s very important, but the problem starts when a specific phrase is used over and over again lacking any context with sheer hopes of better rankings. For instance here is what stuffing looks like for the keyword SEO.
“SEO is important for the SEO of my website. SEO not only helps SEO by improving SEO but also SEOing my SEO of website’s SEO.”
The whole text sounds unnatural and barely readable!
Google’s top concern is the UX, using keywords like above may increase the density, but it is only a minor part of Google’s algorithm. On the other hand, if your content is not legible and engaging, bounce rate will skyrocket and wreck your SEO.
Another technique marketers use to stuff keywords behind images and make it invisible by matching its color with that of the background. While it is deceptive in every way, it violates Google’s hidden text guidelines and can be punitive to a degree of complete overnight wipe off from web space.
#4 – Not Leveraging Universal Marketing Platforms
With a rapid boom of Internet and its allied services, there are so many places to splurge your money at. Though the marketers usually focus on a single (or two) platforms. It is highly recommended to build a strong presence in every domain.
For instance, there is a company which focuses on building the strong following via facebook. It builds an army of dedicated fans which keep liking, commenting and sharing content. It is a huge source of quality SEO but not using Twitter, YouTube, Pinterest, LinkedIn, etc alienates their business from potential customers on other platforms and limits the generated traffic and number of links.
Huge Backlink support from a specific website doesn’t have a mammoth impact on your SEO. On the other hand, a wide and diversely connected network write fables of your success.
- Use SumoMe to share content widely on various platforms with a single click
- Use Buzzstream and Klout to find influencers related to your business. Ask them to boost your visibility by sharing or commenting.
- Use Mailchimp or similar marketing automation software to reach the inbox of readers effectively directly.
- Create a huge and active presence on major social media platforms.
#5 – Buying Links
Paid links used to be the most painless way of getting quality backlinks and that too in huge numbers, but with the smarter algorithm and updated link scheme this method has been blacklisted and is extremely punitive.
Google keeps warning marketers who promise hundreds of links and a first page ranking in no time. It lists your business in the same category as a ‘bad neighborhood.’
Some companies claim to be never caught by Google, but remember that the algorithm keeps evolving. If they don’t find you today, guaranteed to catch you at some point in the future. Anand Subramnyam at Shoutmeloud did a research of buying backlinks and how it dropped the overall SEO back in 2012! Just imagine how worse it could do four years hence!
DO NOT BUY BACKLINKS from Fiverr or any other “recommended” sites.
Never underestimate the impact of the blunders mentioned above. Search Engine Optimization is a long and tiring process, and webmasters always try to find a way around to achieve targets more quickly. But a smart business person should adopt ethical practices to stay put in a constantly changing landscape to prevent a disaster sink the whole business overnight!
How did you find this article? Are there any techniques that you’re using to get results faster? Let me know in comments.